Laiko Cosmos Trading, in collaboration with Oros Maxaira announced an original and commendable effort to the rescue the bees. With the purchase of each pack of Oros Maxaira Blossom Honey 480 gr. squeeze, a free sachet of seasonal seeds is offered on pack in order to encourage consumers to plant them in pots and later in their garden.
This action falls within the framework of the Corporate Social Responsibility of the two companies, in an effort to highlight the importance of the bee and its preservation in our ecosystem and to raise awareness of the public in order to assist in the process of rescuing the bees. The seed envelope is offered on the packaging from this November and is available for sale in all major supermarkets and smaller outlets throughout Cyprus.
According to recent surveys, honey bees – wild and domestic – perform about 80 percent of all pollination worldwide. A single bee colony can pollinate 300 million flowers each day. Grains are primarily pollinated by the wind, but fruits, nuts and vegetables are pollinated by bees. Seventy-one out of the top 100 human food crops – which supply about 90 percent of the world’s nutrition – are pollinated by bees. Without the bees, millions of people and animals on planet Earth would suffer from food deprivation.
The representatives of the two companies, Laiko Cosmos Trading and Oros Maxaira, stated that the existence of the bee in our environment is necessary, since thanks to this and other insects, such as wild bees and butterflies that pollinate the plants, reproduce food, both for humans and for the rest of the animals of our ecosystem. Believe it or not, we have a bee to thank for every one in three bites of food we eat.
It is our duty to contribute to the rescue of the bees, and we hope that this small action will add in the overall effort to protect them.