Oettinger Brewery

The “Fürstliche Brauhaus zu Oettingen, OETTINGER Bier”, as it was impressively known, only became a cooperative brewery in this century and was then taken over in 1956 by Otto and Günther Kollmar. From the 1970s onwards, as the era of supermarkets began, Günther proposed a new corporate strategy, which has been systematically and successfully pursued since: he set up direct sales channels aimed at price-conscious consumers – and he did so with success. Based on output, OETTINGER is Germany’s biggest beer brand today.

Principal Link: www.oettinger-bier.de

Principal’s Brands

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