An all-new bottle design echoes the established brand equities at every opportunity. The bottle cap features William Grant’s signature as a touchpoint of authentic heritage above the bottle’s proudly defined shoulders, embossed with ‘From the Valley of the Deer’ detail – positioned to be noticed while enjoying the liquid.

The iconic stag is proudly positioned within a clearly defined ‘V’ cut into the front face of the now more pronounced triangular-round bottle, referencing the brand’s home and namesake – the Valley of the Deer. This chiselled ‘V’ shape establishes a consistent and ownable thread that unifies the full Glenfiddich range across all bottles and secondary packaging elements.